About Dataloft Inform
Dataloft Inform is an award-winning online platform used by hundreds of agents and property professionals.
In the 2020 Property Academy Home Moving Trends Survey, 78% of vendors and 76% of landlords cited ‘Good market knowledge’ as being key to choosing their agent. The challenge for property professionals is finding the time and expertise to act on this feedback.
Dataloft Inform makes sense of the noise, turning millions of residential sales and lettings records into stories, trends and insights. From infographics to market reports, flyers, letters and website automations, Dataloft Inform is packed with the right kind of hyper-local and compelling content to win, nurture and convert new business leads. Dataloft Inform subscribers can demonstrate ‘Good market knowledge’ in seconds.
Solving the ‘content’ challenge
Content is king, as we all keep hearing. But there’s a big difference between generic, predictable property market content and the type that resonates with home movers and makes themcome back for more. Dataloft Inform content couldn’t be more relevant to your local audience. You can share the latest highly visual market trends, whether via a chart, stat, commentary or something like a branded report, right down to postcode sector. And you can also show that you’re in the know with the latest national and regional market indicators.
And the huge variety of output from Dataloft Inform solves another content conundrum. Google suggests that you need 11 touchpoints before you break through to a potential customer and there is a smorgasbord of marketing channels to try to fill with something meaningful. So, having relevant, insightful and clever content on tap saves huge amounts of time and money. And everything is professionally designed and ready to download for channels like social media.
Integrations to make life easier
We love collaborations and are delighted that many of our supplier friends are exhibiting too. From website integrations via Starberry and Property Stream, hyper-local data feeding through to Spectre prospecting letters and targeted and automated mailing campaigns via Ravensworth, we’ve got you covered.
Dataloft Inform is created and managed by our unique team of property market analysts, writers, designers and marketing experts. And this blend of huge experience in the residential property market is behind everything we do at Dataloft. Working closely with our clients, we add value to data through interpretation and creativity, stamping their authority in the market. Running in synergy with Dataloft Inform are our Dataloft Consult and Dataloft Rental Market Analytics brands.
We’re delighted that our team have been analysing and interpreting the results of this year’s Property Academy Home Moving Trends Survey and we’ll be sharing the results during the EA Masters.