- Best Estate Agent Guide
Q: What is the Best Estate Agent Guide 2019?
A: Those agents whose branch scores put them in the top 20% in the country, based on the performance assessment, are published each year on the Best Estate Agent Guide website
Branches appearing in the guide are listed together with a rating, which identifies whether they achieved a highly rated, excellent or exceptional level of service.
In addition, the best agencies based on the average score of all their branches are recognised at the Best Estate Agent Guide Awards, taking place at the EA Masters Event on 10th October, 2019.
Q: What is the significance of each of the ratings in the Best Estate Agent Guide?
A: The top 5% of branches, based on their score, are graded with an exceptional rating, the next 5% receive an excellent rating and the remainder – making up the next 10% – are designated as highly rated.
Q: What is the difference between the Best Estate Agent Guide and the Best Estate Agent Guide Awards?
A: The Best Estate Agent Guide is a website that makes it possible for vendors and landlords to search for the best branches in their area. It provides a useful independent reference source for agents – enabling them to demonstrate their branch(es) are among the top 20% in the country. Branches are accredited with an exceptional, excellent or highly rated status.
The Best Estate Agent Guide Awards recognise the top 3% of agencies in the country from different regions and size bands, based on the average performance score of all their branches. These agencies are honoured at the EA Masters event, where they may go on to be crowned winner of winners.
You can register here to view the Best Estate Agent Guide award winners 2020.
Q: I’m an award winner in the Best Estate Agent Guide Awards, what does this mean?
A: There are c. 15,000 estate agency brands across Great Britain. You are in a very elite group comprising the top 3% of agencies in the country.
Award winners are recognised at the EA Masters on 10th October. If you do not attend, you are still an award winner and will be listed on the website bestestateagentguide.co.uk
NB You may not publicise your award without a licence to do so.
Q: How many firms will actually receive an award?
A: All firms that attend the EA Masters event, or who subsequently purchase a licence will receive their award.
In addition, from amongst the award winning agencies, an overall estate agency of the year and letting agency of the year will be announced at the EA Masters event.
Q: What are the specific benefits for award winners who attend the EA Masters?
A: 1,000 property professionals attend this sell-out event each year. This year, attendees will receive:
- Learning & inspiration from 6 world-class speakers
- Insights from 6 industry experts
- Networking & ideas sharing with other leading agents
- A conference workbook packed with information & ideas to help you develop your business
- The opportunity to speak to over 50 leading industry suppliers who are there to share their latest solutions to your issues
- An official certificate of achievement presented by our celebrity hosts
- The chance to reward your team
- Acknowledgement and recognition from industry peers
*Subject to licence fee. See below.
In addition, the overall winners will also be presented with a trophy, engraved with their name, which is theirs to display for 10 months.
Q: : I’m not a Best Estate Agent Guide Award Winner, does this mean I will not be featured in the Best Estate Agent Guide?
A: No, one or more of your branches may still feature on the Best Estate Agent Guide website.
You can register to be informed of the list of agencies that have one or more branches listed in the bestestateagent.co.uk and we will email you after the EA Masters to let you know when the site is updated with the 2020 award winners so that you can discover which branches and their rating level.
Q: What are the size bands for the Best Estate Agent Guide Awards?
A: Award winners are selected from 4 size bands as follows:
- Single branch
- Small (2-5 branches)
- Medium (6-20 branches)
- Large (20+ branches and those agents that operate over multiple regions, such as national and online agents).
Q: What are the regions for the Best Estate Agent Guide Awards?
A: Award winners are identified among single, small and medium-size firms in the following regions:
- Berks, Hamps, Isle of Wight
- London Central
- London East
- London North & North West
- London South East
- London West & South West
- East Midlands
- East of England
- North East
- North West
- Oxfordshire, Bucks, MK
- South West
- Surrey, E&W Sussex, Kent
- West Midlands
- Yorkshire & Humberside
Q: I have branches across different regions, which region have I been assigned to?
A: We assigned the first part of each postcode to a region. Using your branch postcodes, we then assigned each branch to a region and ultimately each agency to the region where the majority of their branches are. We then visited the websites of every award winning agency to double-check branch locations and region descriptions.
Q: How have the best estate and letting agents been identified?
A: To identify and rate the best agents, the single largest assessment of customer service in the UK property industry has been carried out, covering traditional, hybrid and online agents. Using a series of algorithms, over 3 billion data points have been analysed to identify those agents with a consistently strong performance and this has been combined with a large-scale mystery shopping exercise. The process assessed performance under the headings of:
• Customer service
Q: How do I know if my business has been assessed?
A: Agencies need to be involved with residential sales and/or lettings to be eligible for inclusion. Agencies specialising solely in commercial property, new homes developers (including agents that deal with sales of a particular development), halls of residence, retirement and holiday rentals are not eligible. In addition, agents need to have been trading and to have listed a minimum of 12 sales and/or letting properties over the full 6-month assessment period.
Q: How do I know if my agency is eligible to be included in the assessment?
A: They need to be involved with residential sales/lettings – commercial, new homes, halls of residence, new homes or firms dealing with a particular development are not eligible. They need to have been trading and to have listed a minimum of 12 sales and/or letting properties over the full 6-month assessment period.
Q: How do I ensure my business is included in the assessment?
A: If you are a Rightmove member and meet the eligibility criteria above, you are automatically included and do not need to do anything. If you are not a Rightmove member, you can apply to be included in the assessment by completing an entry form on the eamasters.co.uk website. Please note that applications can only be considered if they have been submitted during the period open for assessment.
Q: What criteria have you used to assess performance?
A: Data Analysis by Rightmove
An ideal customer journey was mapped out by Rightmove and the Property Academy, based on expert knowledge, consumer research and in consultation with estate and lettings agents. Rightmove then analysed the performance of property details listed on rightmove.co.uk
Mystery Shop by Property Academy
The Property Academy carries out the largest mystery shopping exercise ever conducted in our industry – covering all eligible Rightmove members, plus some additions such as agents that are not Rightmove members and who elected to be included in the assessment and provided comparable data to enable their inclusion.
The mystery shopping exercise involves branches being contacted by telephone and email.
Q: What data was shared as part of the assessment?
A: Rightmove analysed all property details listed with them to follow the life-cycle of a buying/selling or renting/letting journey. Using these findings, and following a unique and robust scoring system designed by Rightmove and the Property Academy, a shortlist was created.
No sensitive data has been shared with, or sold to the Property Academy or any other company as a result of this analysis.
The Property Academy was provided with publicly available information, namely a company name, branch name and postcode, plus a total score resulting from the data analysis.
Q: Does it cost me to be included in the assessment?
A: No, being included in the assessment is free of charge for agents. The cost of the data analysis and mystery shopping exercise is covered by Rightmove and Property Academy respectively.
Q: Am I in the Best Estate Agent Guide?
A: Those agencies and branches that are found to be among the best are listed in the Best Estate Agent Guide. The Guide is updated annually.
Q: Does it cost me to be in the Best Estate Agent Guide?
A: No. A basic listing in the Best Estate Agent Guide is free of charge. There are opportunities to enhance your listing, should you choose to boost your presence in the guide.
Q: Why is a listing in the Best Estate Agent Guide important to me?
A: The Best Estate Agent Guide provides a way for agents who have performed to the highest standards in the country to stand out from their competitors. In addition, agents that purchase a licence can choose to market their attainment by displaying a distinctive winners mark.
Q: Can I promote my attainment in my own marketing?
A: Yes, following the official celebration event on 10th October 2019, winning agents can choose to promote their attainment within their own marketing materials (e.g. in branch, on boards, on their own website, on social media channels, on third party websites – such as Zoopla and printed materials). This is subject to paying a licence fee to the Property Academy. Using the winners’ mark, the Best Estate Agent Guide logo or referring to being listed in the Best Estate Agent Guide without paying the licence fee is strictly prohibited.
Q: How much does a licence cost?
A: The licence fee starts from just £1,200 +VAT for the first branch with substantial discounts for additional branches.
The licence runs for 12 months from October 10th 2019.
Q: How can I purchase a licence?
A: To discover more benefits and purchase a licence visit propertyacademy.co.uk/beag.
Q: Does Rightmove earn any revenue from the Best Estate Agent Guide?
- EA Masters Event
Q: What is the EA Masters event?
A: The EA Masters is the “must attend” event for all estate and letting agents, unrivalled in the scale and quality of production. There are 3 key components:
- The Exhibition
- The Conference
- The Best Estate Agent Guide Awards
Q: Who can attend the EA Masters event?
A: The EA Masters is an exclusive event for three key groups:
- Agency owners, senior managers and front line teams that have successfully made the Best Estate Agent Guide.
- Any property professionals who want to continually raise standards and improve their knowledge, service levels and financial performance.
- Suppliers that have invested in a Supporter Package.
Q: What are the benefits of attending the EA Masters exhibition?
A: Alongside our Principal Partner Rightmove, fifty industry supporters have a presence in the EA Masters ‘Innovation Hall’. Each supporter is encouraged to announce new products and services or feature upgrades and new developments. For many, this event is where they will unveil the latest products, giving those estate and lettings agency owners who attend the exhibition the first-mover advantage. As an estate agent, planning your time in the Innovation hall enables you to meet the same number of suppliers in one day that would normally take months.
As an industry supplier, you have the opportunity to interact with over 1,000 of the best performing estate agency owners and senior directors – enabling you to present your services to hard-to-reach buyers and decision makers.
Q: What are the benefits of attending the EA Masters conference?
A: The conference takes inspiration from the best both within and outside the property industry and is designed to share information, provide insight and ideas and above all to inspire delegates to improve business performance. The Property Academy curates an eclectic line-up of world-class speakers and leaders and legends from the property industry – both home grown and international.
Sign up to our mailing list to be informed as new speakers are announced.
Q: What are the benefits of attending the Best Estate Agent Guide Awards?
A: The Best Estate Agent Guide Awards includes a networking drinks reception, silver service lunch, entertainment and awards ceremony, followed by an after show party. The winning agents will be honoured and presented with official certificates and are also in with a chance of taking home a trophy.
Q: What is the difference between the Best Estate Agent Guide and the Best Estate Agent Guide Awards?
A: The Best Estate Agent Guide is a website that makes it possible for vendors and landlords to search at a branch level, for agents that have performed well based on the assessment criteria. Branches are accredited with an exceptional, excellent or highly rated status.
The Best Estate Agent Guide Awards is part of the EA Masters event, where the very best estate agency brands are recognised.
Yuo can now go to our awards page to register to view the 2020 winners.
Q: What ticket types are there?
A: There are 2 ticket types – a silver ticket (from just £149) enables you to attend the EA Masters Conference and Exhibition only. A gold ticket enables you to attend the EA Masters Conference, Exhibition PLUS Awards.
Both ticket types have a VIP experience upgrade option. Tickets are available here.
Q: Are there discount options on tickets?
A: Yes, there are two ‘early bird’ ticket options for those who buy before 19th July and 26th July.
There are also volume discounts for those buying 5 or more full day tickets.
You can see full details of the different options and purchase tickets via this website.
Q: Does Rightmove earn any revenue from the EA Masters event?
A: No. Rightmove’s support for the event helps make it possible.
- Venue & Timings
Q: Where does the EA Masters event take place?
A: The Leadership Conference, Exhibition and Best Estate Agent Guide will be held at Battersea Evolution, Battersea Park on Thursday 10th October.
Visit the venue page for more details.
Q: What time does the EA Masters start and end?
A: Registration starts at 8.30am with the first speaker session starting at 9.30am. The awards lunch starts at 3pm and finishes at 6.30pm, making it possible for the majority of agents that are travelling to and from the event to do so on the same day if they choose to.
Please refer to the event schedule for event timings.
Timings are approximate and subject to change.
Q: What is the dress code?
A: Business attire.
Q: How much do tickets to attend the EA Masters event cost?
A: Tickets to the EA Masters are now on sale and full details of the pricing and benefits of the various ticket types is available on this website. To avoid disappointment, book now
All tickets are made available for Estate and Letting Agents only. Visit ticket page to review ticket types and secure your place now.
Property Academy Members purchasing a standard full day ticket receive an automatic upgrade to VIP.
All tickets are made available for Estate and Letting Agents only.
If you are a supplier interested in networking with agents at this event, find out about becoming a supporter
Q: When will tickets go on sale?
A: Tickets are now available. Tickets always sell out so book early to secure your place andavoid disappointment.
There is no requirement to buy tickets to the event and this does not influence in any way inclusion within the Best Estate Agent Guide, the awards or branch ratings.
Q: Who can buy tickets? Do I have to be an award winner or have branches listed in the Best Estate Agent Guide to attend?
A: Any estate or letting agent can purchase tickets to attend the EA Masters event on 10th October.
Award winning agents can purchase gold tickets that enable them to attend the Best Estate Agent Guide Awards in addition to the Conference & Exhibition.
There are a limited number of Silver, conference & exhibition only tickets available from just £149 – go to the ticket page for details.
We do not have an awards only option – if you are unable to attend the conference & exhibition, you need to purchase the gold ticket to attend the awards.
Suppliers cannot purchase the standard ticket options. This is to protect the investment of those suppliers that are exhibiting at the event. Suppliers can attend by purchasing a supplier ticket (£1,500 + VAT) or by becoming a supporter..
Q: How many tickets am I able to buy?
A: There is currently no limit on the number of tickets that can be purchased per company. However, we do encourage you to book as soon as possible because availability is limited.
Q: I can’t attend for the whole day, can I come for part of the day?
A: If you are considering attending, we highly recommend that you make arrangements to make a full day of it!
It is not possible to purchase a ticket for just the Best Estate Agent Guide Awards. To attend the Best Estate Agent Guide Awards, you will need to purchase a Gold ticket.
Q: My ticket receipt is from Estate Agency Events. What is Estate Agency Events (EAE)?
A: EAE is the parent company for Property Academy. Invoices and receipts for all tickets purchased for The EA Masters, (which is owned and organised by EAE trading as Property Academy), are issued by EAE and have the EAE logo on them.
- Mystery Shop
Q: How was the mystery shop questionnaire created?
A: The questionnaire covers the call structure for both Sales and Lettings operations.
An ideal customer journey was mapped out in consultation with industry specialists, including practising estate & lettings agents and consumers. Once created, a representative sample project of 50 different agents, operating across a variety of business models and sizes was conducted to test the questionnaires. Some of the measurements are generic to allow every agent to have the same opportunity to score. All questions are considered applicable for all Agents.
Q: How did you select which agents to mystery shop?
A: We analysed listing performance of each branch for sales & for lettings. We then identified those branches and agencies that had achieved the minimum score required to have the potential to:
- be an award winner and/or
- have branches listed in the bestestateagentguide.co.uk
Q: How are the Mystery Shoppers selected?
A: We used real consumers from a variety of locations. All have previous experience of mystery shopping.
Q: Can I see the results of my mystery shop?
A: Yes. If your business was part of the mystery shop phase, Rightmove are able to share results of your mystery shop with you. This service is free of charge.
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