The UK's biggest estate agency event.
Where? Evolution London, Battersea
When? 5th November 2024
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OnTheMarket become Principal Partners of EA Masters and Best Estate Agent Guide

Estate Agency Events, the producers of the EA Masters and Best Estate Agent Guide and Awards, have entered into a long-term agreement with OnTheMarket to be their Principal Partners.

Peter Knight, founder of EA Masters and Best Estate Agent Guide comments:

“It became very clear from the outset of our discussion with OnTheMarket that we share the same values and goals that underpin the Best Estate Agent Guide and EA Masters:

1. To improve business performance & raise service standards in the property industry.
2. To help sellers and landlords find the best agents.
3. To help agents promote their success.

We improve business performance and raise service standards in two ways. Firstly, by delivering a world-class conference & exhibition that is packed with information, insight, ideas, and inspiration that helps leaders take their business to the next level. Secondly, we conduct an industry-wide assessment and establish a performance benchmark that agents can strive to achieve. The assessment criteria is based on industry best practice and consumer expectation – which we track via our annual Home Moving Trends Survey.

We provide sellers and landlords with an independent and credible source of information to help them to find the best agents by publishing details of those agents that meet the benchmark on

We help agents who wish to leverage their performance to win more business by providing them with useful tools to help them to communicate their superior marketing, customer service & results.”

Jason Tebb, Chief Executive Officer of OnTheMarket comments:

“As the agents’ portal, we’re delighted and proud to be the Principal Partner for the leading event and awards in the industry, and our long-term partnership will see us working together to build on the considerable reputation both EA Masters and Best Estate Agent Guide have earned. In line with us becoming the new Principal Partner, we’re very keen to provide our member agents with special benefits, including preferential rates to attend this prestigious event, to support them in learning from some of the best business brains in the world as well as leaders and legends of the industry.”

Estate Agency Events has confirmed that there will be a significant number of changes to the methodology used to determine the Best Estate Agent Guide Awards and ratings.

Peter Knight concludes:

“We’ve considerably expanded the number of data sources, 470 in total, to be able to assess every single brand, regardless of which portals they choose to market properties on. We will continue to measure what’s important to the consumer, as determined by our Home Moving Trends Survey of c.30,000 home movers each year, including each agent’s results, (based on their local patch), the quality of property marketing, and customer service.
This is the only whole of market assessment, a key factor why agents recognise that winning a Best Estate Agent Guide Award is the “Oscar” of the industry.”

The EA Masters will be held on Wednesday 21st September at Evolution London in Battersea Park. The event showcases the best of the property industry and has four key components: a conference with world-class speakers sharing ideas that help agents to transform their business performance, an exhibition showcasing the very latest product and service innovations from the best industry suppliers, the awards ceremony and celebration of exceptional performance in estate agency, and extensive networking with the most progressive agents and suppliers. Last year the event sold out in record time and over 1,200 attended in person with several hundred more taking part online.

The shortlist for winners of a Best Estate Agent Guide Award, will be announced in June.
Register here to receive details of the assessment criteria and timescales, advance notice of the online event in June, plus notification of the release date for the early bird ticket discount to EA Masters in September.