Speaker Line Up

Using the IA loop developed by Leaders.inc, the speakers and contributors will demonstrate how IA is the only future for scalable success in estate agency.

You will learn from the latest data which helps identify the future trends impacting demographics, social mobility, longstanding and new aspirations, and perhaps most of all the overall built environment – this knowledge will help determine your destination.

You will learn how to redefine your proposition so that it both appeals to your target market, and more, differentiates you from the competition – in turn leading to your ability to select the most appropriate business model.

Here’s the line-up that’ll bring Intelligent Agency to life on 4th November

Lucia Fox

We’re delighted to welcome back our host, Lucia Fox.  Lucia is a familiar face at EA Masters, having hosted the event and its predecessor the Estate & Letting Agency of the Year Awards for over a decade. Her career has taken her all over the world, presenting for Eurosport, ITV, Formula One Digital, various Sky channels, and many other broadcast, corporate and commercial clients. She has been associated with Property for many years – presenting Property Question Time for Property TV in addition to announcing the award winners at the Property Industry’s most prestigious awards event.

1. Intelligent Agency principles

Peter Knight, creative director of Leaders.inc explains the Intelligent Agency model and the underlying principles of estate agency that underpin the sector.

Peter Knight is an international business speaker, Non-Executive Director of property related businesses including GoodLord and estate agency coach, as well as the founder of Leaders.inc, the group holding company of Property Academy – a business development company and producers of EA Masters and Best Estate Agent Guide Awards. He chairs regular leadership group meetings for estate agency business owners and owners of businesses that supply services to estate agents to help them to design and implement a strategy to achieve profitable growth and maximise business value. Peter is a published author of HEMP – the Highly Effective Marketing Plan. HEMP is a proven practical planning process for companies of all sizes and has been used by over 2000 companies world-wide. He is an experienced facilitator of Stephen Covey’s The Seven Habits of Highly Effective People and a qualified master practitioner of NLP. Peter’s early career included working as an estate agent and also in the new homes sector. He co-founded the charity Agents Giving, which provides the property industry with a platform upon which to raise charitable funds as a community.

2. What next?

Jessica Moulton, Senior Partner at McKinsey & Company highlights their latest research into consumer and societal trends that will reshape how we live, work, and move home.

Jessica is a leader in McKinsey’s global consumer practice. Her work focuses on helping consumer packaged goods, retail, and foodservice companies address their top strategic priorities. She is particularly focused on how consumers are changing, and implications for consumer company’s growth opportunities, strategic focus, required capabilities and operating models. Recent roles have included head of European Consumer Goods, Global Consumer Private Equity, Global Consumer Knowledge and Capabilities, Global Consumer Reach and Relevance, and UK Consumer. Jessica is the lead author for our consumer goods Rescuing the Decade whitepaper, now in it’s third edition: www.mckinsey.com/rescuingthedecade. Jessica is based in London and has previously worked out of the New Jersey and Washington, DC offices. She holds and MBA from Harvard Business School and a BA from Duke University.

3. Fact check

Katy Billany, executive director at TwentyEA, and Christopher Watkin, highly renowned property commentator, discuss the real facts and figures on the property market, including insights from the latest Home Moving Trends survey, and Landlords & Tenants survey produced by Leaders.inc

Katy Billany is Executive Director at TwentyEA, part of the TwentyCi Group, where she leads the company’s strategic growth and client-facing operations in the estate agency sector. Katy is known for her data-led approach to helping agents win market share, improve marketing effectiveness, and understand their true performance. A regular speaker at industry events, she shares practical strategies for leveraging data to stay ahead in competitive markets. Katy is passionate about helping estate agents turn market data into actionable insights that drive measurable results. Under her leadership, TwentyEA has developed tools that transform property market data into meaningful intelligence for estate agents across the UK.

Christopher Watkin, aka “Property Stato”, is a UK-based estate agency and property market commentator known for his analysis of property statistics. He is often featured in media and on his YouTube channel, “The UK Property Market Stats Show,” where he breaks down the latest data on the UK Property Market regarding listings, sales, and house prices. He also has his famous ‘Sofa’ in Grantham, where he interviews the great and good of UK Estate & Letting Agency.

4. All change!

Ian Preston of Greenhouse OS, Gemma Young of Moverly, and Mark Brooks of Miles & Barr, discuss how most estate agents’ propositions need radical overhaul, and how automation, and AI in particular,  is driving change.

Ian is the founder of Preston Baker, Richard Roberts and Greenhouse OS and has diversified his business to reduce headcount by half whilst increasing the size of the business following his high skill / high tech strategy.  He will share his advice for thinking radically about how you can derisk and grow at the same time.

With roots as an estate agent and years at Google, where Gemma was among the first 100 people to join Google UK, Gemma combines frontline property experience with global experience in technology and transformation at scale. As CEO and Co-founder of Moverly, she introduced Digital Sale Ready (DSR), the industry standard for upfront property preparation recently referenced in government consultations and proven to dramatically improve completion rates and drive significantly more referral income to agents. Moverly represents the property sector in government smart data schemes, and Gemma’s work has been featured in Forbes, The Times, BBC, and Wired. Recognised by Management Today’s Top Leaders and Startups UK’s Top 100 Entrepreneurs, she speaks regularly on how Digital Sale Ready can help agents win more instructions, protect completions, and build referral relationships that deliver both revenue and true value for customers as the property industry experiences its ‘open banking moment’.

With over 25 years in award-winning Estate Agency and 15 years in Financial Services, Mark Brooks brings a rare combination of operational expertise, entrepreneurial success, and a forward-thinking approach to technology in property and finance. As CEO, Mark funded, scaled, and sold Miles & Barr, one of the UK’s leading regional Estate Agency groups. Under his leadership, the group also launched Finamply — a tech-led mortgage brokerage serving both national lead aggregators and local Estate Agency businesses. Following the sale of Miles & Barr to Lomond in 2024, Mark now serves as Regional Managing Director of Lonond, leading the brand’s continued growth across Kent. He also remains Chairman and a shareholder of Finamply, where he guides the company’s strategic use of AI to enhance customer experience and operational performance. In recent years, Finamply has built and deployed AI-enabled systems that automate lead management and appointment booking, achieving significant gains in efficiency and conversion rates. Mark is passionate about harnessing emerging technologies to create better outcomes for customers and greater value for businesses in the property and financial sectors.

5. Feedback

Tech guru Matt Goddard interviews several leading agents on what they’ve learned, and how they will apply it to their estate agencies.

Matt Goddard is a leading PropTech strategist who helps estate agencies and suppliers optimise their people, processes, and products. Through his consultancy, GCG, he’s worked with major names including Savills, haus & haus, Complete ASAP, and ListingLogic, driving innovation in CRM systems, integrations, and automation. With over 20 years’ experience spanning technology, product, and operations across the UK and international property sectors, Matt brings a sharp, practical view of how AI and data are reshaping agency performance

6. Top of the Props

Simon Brown, CEO of Landmark Information Group, and Peter Knight, present the 2025 EA Masters Innovation & Improvement awards shortlist – discover the latest ideas and initiatives.

Simon is CEO of Landmark Information Group. He has a wealth of experience in telecommunications and technology sectors in both large corporate and VC-backed companies. Having held senior executive and board positions, Simon has achieved high growth and market leadership for a wide variety of global businesses including Nokia, Followap, Movirtu, ip.access and Telsis. Simon is also a co-founder of Relmatech, a world leader in the provision of drone ID and tracking technology.

7. State of the Property Nation (and the world)

Jason Tebb, President of OnTheMarket, the UK brand for Costar, shares insights from the global leader in real estate, analytics and marketplaces.

Oyin Bamgbose, VP of Sales at Street Group, Jesper With-Fogstrup, CEO at Moneypenny, and Simon Brown, CEO at Landmark Information Group look at how the best estate agencies combine automation and the best people to achieve highly profitable growth and an incredible customer experience.

Oyin Bamgbose is VP of Sales at Street Group, one of the UK’s fastest-growing PropTech companies. With over a decade of experience in SaaS sales and leadership, Oyin has built and scaled high-performing teams that drive sustainable, predictable growth. Passionate about transforming how estate agencies operate through technology, he blends commercial acumen with a people-first approach to leadership and customer engagement.

Jesper With-Fogstrup brings to Moneypenny a wealth of global experience, transformative leadership, and a steadfast commitment to people and technology for which Moneypenny is already famous. With extensive operating experience across multiple industries, Jesper has a proven track record of driving innovation, fostering relationships, and building high-performing, diverse teams. Previously, as CEO of Smoove plc, a technology company, Jesper rebranded and transformed the company into a digital, customer-focused platform that revolutionised the home buying, selling, and owning process through proptech and legaltech solutions. Under his leadership, Smoove achieved 37% revenue growth, significant margin improvements, and a successful public-to-private transaction with PEXA, delivering shareholders a 74% premium. Before Smoove, Jesper held senior roles at HSBC and Compare the Market, where he led large-scale digital transformations and growth. Jesper’s career began in the travel industry, where he spearheaded commercial growth and strategic exits. He holds an Executive MBA from the London Business School and serves as an advisor and Non-Executive Director for tech companies. Based in the UK, he has lived and worked globally, bringing a multicultural perspective to his leadership.

9. When the world zigs, zag

Bruce Crouch, former Executive Creative Director of BBH, (arguably the most successful ad agency of all time), discusses why brand is more important than ever in the age of AI, and how smaller businesses can now apply the same approaches that were previously only available to much larger ones.

Bruce Crouch is one of the UK’s most respected creative leaders, best known for his time as Executive Creative Director at Bartle Bogle Hegarty (BBH), where he helped shape iconic campaigns for brands like Levi’s and Audi. After succeeding Sir John Hegarty at the helm of BBH’s creative output, Bruce went on to co-found his own agency and now leads creative at Green, Black and White and is also creative consultant for major brands. With decades of experience at the forefront of brand storytelling, he brings rare insight into how bold ideas, crafted with precision, can transform businesses and captivate audiences.

10. Feedback (part 2)

Tech guru Matt Goddard interviews several leading agents on what they’ve learned, and how they will apply it to their estate agencies.

11. Leadership at the core

Joanna Knight interviews Michael Williamson, CEO at Wrexham AFC, on how he is delivering the community driven dream of Ryan Reynolds and Rob Mcelhenney, and what it’s like to run a business that’s scaling at an incredible pace.

Joanna Knight OBE is CEO of Leaders.inc. Joanna is a visionary leader best known for her tenure as CEO of Moneypenny, where she played a pivotal role in transforming the company into one of the UK’s fastest-growing businesses. With years of experience working alongside property professionals, she helped drive innovation and growth within the property sector, reinforcing her reputation as a dynamic force in business transformation. Recognised with an OBE for her dedication to positive change, Joanna’s leadership is centred on unlocking potential—whether in businesses, individuals, or communities—ensuring sustainable and shared success. Her ability to foster collaboration and innovation has made a lasting impact across industries, inspiring people and supporting fellow business leaders. Beyond her corporate success, Joanna served as Chair of the Wrexham & Flintshire Investment Zone, championing the development of an advanced manufacturing hub to boost the regional economy. She is also a leading figure in the Wrexham City of Culture Bid Steering Group, spearheading efforts to secure the title of UK City of Culture 2029. Today, she continues to apply her expertise and passion wherever she goes, helping to shape a brighter future.