The UK's biggest estate agency event.
Where? InterContinental London - The O2
When? 11th & 12th October 2018
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  • Best Estate Agent Guide

    Q: What is the Best Estate Agent Guide 2019?
    A: The Best Estate Agent Guide is a marketing tool, awards ceremony and website that feature the top 20% of estate and letting agency branches in Great Britain.

    Branches appearing in the guide are listed together with a rating, which identifies whether they achieved a highly rated, excellent or exceptional level of service.

    Q: How have the best branches been identified?
    A: To identify and rate the best agents, the single largest assessment of customer service in the UK property industry has been carried out, covering traditional, hybrid and online agents. Using a series of algorithms, over 3 billion data points have been analysed to identify those agents with a consistently strong performance and this has been combined with a large-scale mystery shopping exercise. The process assessed performance under the headings of:

    • Marketing
    • Customer service
    • Results
    • Market share

    Q: How do I know if my business has been assessed?
    A: The principal difference between the Best Estate Agent Guide and any other awards, review or method of assessment, is its whole of market approach. Every single branch is eligible to be included. All Rightmove members were entered automatically and any non-members could self-select to be involved.

    Q: How do I ensure my business is included in the assessment?
    A: If you are a Rightmove member, you are automatically included and do not need to do anything. If you are not a Rightmove member, please register to receive updates and we will be in touch when the entry process for the Best Estate Agent Guide opens.

    Q: What criteria have you used to assess performance?
    A: Data Analysis by Rightmove
    An ideal customer journey was mapped out by Rightmove and the Property Academy, based on expert knowledge, consumer research and in consultation with estate and lettings agents. Rightmove then analysed property details listed on in order to draw up a shortlist comprising the top c. 40% of estate and letting agency branches. The analysis includes:

    • 3.2 billion property views
    • 50 million home mover leads
    • 3 million transactions
    • Over 12 months of research

    Mystery Shop by Property Academy
    The Property Academy carries out the largest mystery shopping exercise ever conducted in our industry – covering all those individual branches that made the shortlist, plus some additions such as agents that are not Rightmove members and who elected to be included in the assessment and provided comparable data to enable their inclusion.

    The mystery shopping exercise involves branches being contacted by telephone and email.

    Q: What data was shared as part of the assessment?
    A: Rightmove analysed all property details listed with them to follow the lifecycle of a buying/selling or renting/letting journey.  Using these findings, and following a unique and robust scoring system designed by Rightmove and the Property Academy, a shortlist was created.

    No sensitive data has been shared with, or sold to the Property Academy or any other company as a result of this analysis.

    The shortlist provided to the Property Academy included only publicly available information, including a company name, branch name and postcode.

    Q: Does it cost me to be included in the assessment?
    A: No, being included in the assessment is free of charge for agents. The cost of the data analysis and mystery shopping exercise is covered by Rightmove and Property Academy respectively.

    Q: Am I in the Best Estate Agent Guide 2018?
    A: Those agents who make the guide based on the performance assessment are listed in the Best Estate Agent Guide.

    You can check to see which branches are included by going to

    Q: Does it cost me to be in the Best Estate Agent Guide 2018?
    A: A basic listing in the Best Estate Agent Guide is free of charge. There are opportunities to enhance your listing, should you choose to boost your presence in the guide.

    Q: Why is a listing in the Best Estate Agent Guide important to me?
    A: The Best Estate Agent Guide provides a way for agents who have performed in the top 20% of branches in the country to stand out from their competitors. The guide will be promoted by Property Academy and Rightmove, (including on and to home moving audiences registered with Rightmove). In addition, agents can choose to market their attainment by displaying a distinctive winners mark.

    Q: Can I promote my attainment in my own marketing?
    A: Yes, following the official celebration event, the EA Masters on 22nd September, winning agents can choose to promote their attainment within their own marketing materials (e.g. in branch, on boards, on their own website, on social media channels, on third party websites – such as Rightmove and printed materials). This is subject to paying a licence fee to the Property Academy. Using the winners’ mark, the Best Estate Agent Guide logo or referring to being listed in the Best Estate Agent Guide without paying the licence fee is strictly prohibited.

    Q: How much does a licence cost?
    A: The licence fee starts from just £1,200 +VAT for the first branch with substantial discounts for additional branches.

    It runs from September 25th, 2017 to September 21st, 2018.

    Q: How can I purchase a licence?
    A: Licences are available to purchase from the Property Academy. To find discover the benefits visit

    Q: Does Rightmove earn any revenue from the Best Estate Agent Guide?
    A: No.

  • EA Masters Event

    Q: What is the EA Masters 2018 event?
    A: The EA Masters is the “must attend” event for all estate and letting agents, unrivalled in the scale and quality of production. In 2018, it will be run over two days. There are four key components:

    • The Masterclasses
    • The Exhibition
    • The Conference
    • The Best Estate Agent Guide Awards

    Q: Who can attend the EA Masters 2018 event?
    A: The EA Masters 2018 event is an exclusive event for three key groups:

    1. Agency owners, senior managers and front line teams that have successfully made the Best Estate Agent Guide.
    2. Any property professionals who want to continually raise standards and improve their knowledge, service levels and financial performance.
    3. Suppliers that have invested in a Supporter Package.

    Q: What are the benefits of attending EA Masterclass?
    A: This is an opportunity for estate and letting agents to take part in intimate and interactive sessions with some of the best estate agents and estate agency coaches from the UK and abroad.

    There are also opportunities for supplier branding and networking with these progressive agents.

    Q: What are the benefits of attending the EA Masters exhibition?
    A: Alongside our Principal Partner Rightmove, fifty industry supporters will have a presence in the EA Masters ‘Innovation Hall’. Each supporter is encouraged to announce new products and services or feature upgrades and new developments. For many, this event is where they will unveil the latest products, giving those estate and lettings agency owners who attend the exhibition the first-mover advantage.

    As the largest event in the sector, attracting over 1,000 of the best performing estate agency owners and senior directors, industry supporters have the opportunity to present their services to hard-to-reach buyers.

    Visit the exhibition page to see the latest list of confirmed exhibitors or become a supporter to have a presence in the EA Masters Innovation Hall.

    Q: What are the benefits of attending the EA Masters conference?
    A: The conference takes inspiration from the best both within and outside the property industry and is designed to share information, provide insight and ideas and above all to inspire delegates to improve business performance. The Property Academy curates an eclectic line-up of world-class speakers and leaders and legends from the property industry – both home grown and international.

    Visit the speaker page to see the latest confirmed speakers or sign up to our mailing list to be informed as new speakers are announced.

    Q: What are the benefits of attending the Best Estate Agent Guide Awards?
    A: The Best Estate Agent Guide Awards includes a networking drinks reception, silver service lunch, entertainment and awards ceremony, followed by an after show party.

    The format has changed following feedback from those agents who attended the inaugural event in 2017 – in addition to recognising branch performance, we will also highlight the best companies by size band and region, providing individual companies with on stage moments and the recognition that they deserve.

    Q: Does Rightmove earn any revenue from the EA Masters event?
    A: No.

  • Venue & Timings

    Q: Where do the EA Masters 2018 events take place?
    A: This year’s event takes place over two days.

    The Leadership Conference, Exhibition and Best Estate Agent Guide will be held at the InterContinental London – the O2 on Friday 12th October.

    Details of the Day one, which we are calling EA Masterclass and takes place on Thursday 11th October will be  announced in due course.

    Visit the venue page for more details

    Q: What time does the EA Masters 2018 start and end?
    A: The event schedule will be announced soon. We will ensure that most agents attending just one of the two days are able to travel to and from the event on the same day – regardless of where they are travelling from.

    To be kept up to date with announcements and news about the EA Masters register to be kept informed

    Q: What is the dress code?
    A: Business attire.

  • Tickets

    Q: How much do tickets to attend the EA Masters 2018 event cost?
    A: Tickets to the EA Masters go on sale in May. For priority booking, register now

    Day 1
    EA Masterclass
    11th October, 2018
    £199 + VAT

    • 2.5 hour masterclass with Alexander Phillips or Peter Fuller
    • Refreshments

    Property Academy LiveStream Members receive a free ticket to Masterclass.
    Find out more about the benefits of LiveStream membership

    Day 2
    EA Leadership Conference, Exhibition and Best Estate Agent Guide Awards
    12th October, 2018

    Leadership Conference and Exhibition Only Ticket
    £199 + VAT

    • Access to Innovation Hall
    • Access to all Conference Speaker Sessions
    • Workbook and session notes
    • Refreshments
    • Limited to 200 tickets

    Standard Full Day Ticket
    £299 + VAT

    • Access to Innovation Hall
    • Access to all Conference Speaker Sessions
    • Workbook and session notes
    • Refreshments
    • Drinks reception and canapés
    • Awards lunch
    • Access to after party

    VIP Full Day Ticket
    £349 + VAT

    • Upgrade to a VIP ticket and benefit from the following extras:
    • Access to the VIP Lounge
    • Premium reserve auditorium seating for all speaker sessions
    • Premium concierge access
    • Limited to 250 delegates

    Property Academy Members purchasing a standard full day ticket receive an automatic upgrade

    All tickets are made available for Estate and Letting Agents only.
    If you are a supplier interested in networking with agents, find out about becoming a supporter

    *Subject to change.
    Full details including schedule to be announced.

    Visit ticket page to pre-register your interest in attending

    Q: When will tickets go on sale?
    A: Tickets will go on sale in May, following the conclusion of our assessment of agents. We will publish a shortlist of agents that are in the running for one or more awards at the Best Estate Agent Guide Awards.

    There is no requirement to buy tickets to the event and this does not influence in any way inclusion within the Best Estate Agent Guide or the rating.

    However, spaces are limited and you will not want to miss it.

    Q: Who can buy tickets? Do I have to be shortlisted for the Best Estate Agent Guide to attend?
    A: Any estate or letting agent can purchase tickets to attend the EA Masterclass event on 11th October.

    There are a limited number of Conference & Exhibition only tickets for those agents that have not been shortlisted for an award.

    Agents that have been shortlisted for an award can purchase the full day pass and attend the Best Estate Agent Guide Awards.

    Suppliers must become a supporter to attend the EA Masters on either day one or day two.

    Q: How many tickets am I able to buy?
    A: There is currently no limit on the number of tickets that can be purchased per company. However, we do encourage you to book as soon as possible because the tickets are selling fast.

    Q: I can’t attend for the whole day, can I come for part of the day?
    A: If you are considering attending, we highly recommend that you make arrangements to make a full day of it!

    It is not possible to purchase a ticket for just the Best Estate Agent Guide Awards. To attend the Best Estate Agent Guide Awards, you will need to purchase a full day ticket for day two.

    There are however a limited number of conference only tickets available – go to the ticket page for details.

    Q: My ticket receipt is from Estate Agency Events. What is Estate Agency Events (EAE)?
    A: EAE is the parent company for Property Academy. Invoices and receipts for all tickets purchased for The EA Masters, (which is owned and organised by EAE trading as Property Academy), are issued by EAE and have the EAE logo on them.

  • Mystery Shop

    Q: How was the mystery call questionnaire created?
    A: The questionnaire covers the call structure for both Sales and Lettings operations.
    An ideal customer journey was mapped out in consultation with industry specialists, including estate, lettings agents and consumers. Once created, a representative sample project of 50 different agents, operating across a variety of business models and sizes was conducted to test the questionnaires. Some of the measurements are generic to allow every agent to have the same opportunity to score. All questions are considered applicable for all Agents.

    Q: How are the Mystery Callers selected?
    A: We used real consumers from a variety of locations across the country. All have previous experience of mystery shopping.

    Q: Can I see the results of my mystery shop?
    A: You can purchase the results of your mystery shop. Visit the propertyacademy website for more information about the mystery shops and fill in the enquiry form to be contacted about purchasing the results.


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