The Property Academy has embarked on the biggest ever study of the British estate agency industry in its quest to shine a light on the best performing agents and improve customer service standards.
The study focuses on the consumer experience and involves analysis of hundreds of thousands of data points, as well as a large-scale mystery shopping exercise.
We’ve teamed up with the market-leading property portal Rightmove for this initiative, providing us with access to an unrivalled breadth and depth of data based on the interactions of both agents and consumers, as well as the performance of over 1 million individual property listings at any time.
We are also investing heavily in the largest mystery shopping exercise of its kind ever undertaken in the industry. As well as adding an important qualitative measure, we are excited about the insights and opportunities for learning that this part of the study is revealing.
- Over 25,000 branches
- 1 million properties at any time
- 3 million transactions
- 50 million leads
- 3 billion property views
The results will be announced and the best agents honoured at the EA Masters – the biggest estate agency event ever staged in the UK – on 22nd September, 2017.
Following the EA Masters event, we will publish a guide to the best performing agents and launch a consumer marketing campaign, timed to coincide with the publication of the Best Estate Agent Guide.
The best agents will also be able to promote their EA Masters status and attract more valuation requests.
To find out if your agency has been successful please visit bestestateagentguide.co.uk and search your region.