The UK's biggest estate agency event.
Where? Evolution London, Battersea
When? 4th November 2025
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For over two decades, the exhibition and conference at EA Masters has been the “must attend” event for leaders in property.

This year it’s even more imperative that you attend. That’s because of this equation:

 Estate Agency, sales and lettings, is all about the timeless principles of humanity.

Home.

  • A place to live life to the full.
  • The ability to access work and to take refuge from the grind.
  • Where independence begins, and most often interdependence follows, where a family is created.
  • Home is where practicality and aspirations meet.
  • It’s where dreams are conceived and fulfilled.

Estate Agency, at its core, enables people to move on with their lives.

It is one of the most important and rewarding roles in society, assisting people at each of the significant stages of their life. Estate Agents guide people through the transitions everyone experiences.

AI is now powering estate agency, sales and lettings alike.

  • Speed.
  • Effective AND Efficient.
  • Low-cost input, rich and valuable output.
  • Far more than timesaving, closer to time travel.

It’s the force that enables the enablers to deliver a service that’s unrecognisable from just five years ago.

The equation holds the key.

It’s not one or the other, but both.

Estate Agency AND Artificial Intelligence combined equals Intelligent Agency.

The leadership conference at EA Masters will highlight examples of some of the very best estate agencies utilising AI and other technologies, to marry up with the deep-rooted principles of estate agency.

Using the IA loop developed by Property Academy, the speakers and contributors will demonstrate how IA is the only future for scalable success in estate agency.

You will learn from the latest data which helps identify the future trends impacting demographics, social mobility, longstanding and new aspirations, and perhaps most of all the overall built environment – this knowledge will help determine your destination.

You will learn how to redefine your proposition so that it both appeals to your target market, and more, differentiates you from the competition – in turn leading to your ability to select the most appropriate business model.

AI is only as good as the systems it powers, and these need to be carefully considered. You will have a model to assist you in determining the appropriate “level” for each aspect of estate agency.

Estate Agency remains human, it always will, but many of the roles of yesteryear are no longer appropriate, indeed are redundant.

Estate Agency today requires better marketing, better presentation and promotion, and most of all highly effective communications.

You will learn from a guru of brand development. Someone who has helped to create, transform, or develop brands.

You will learn why brand is more important than ever, and how it can be developed at a fraction of the cost of a decade ago, and how it wraps up your IA proposition to make you irresistible to attract both clients, investors, and talent.

Leadership is at the heart of the IA loop.

You will learn from someone who left one of the most successful organisations in his field to join another that was literally leagues below, and has now risen to be a real force in perhaps the most competitive of all sectors. You will learn the “rags to riches” tale of our time, and how the lessons can be applied by you, whether you’re languishing at the bottom, are midtable, or already at the top and need to make sure you stay there.

EA Masters Exhibition

  • The Innovation Hall at EA Masters is where you’ll discover the latest products and services on offer to support your business.
  • Long established service providers, and new innovators alike, will all be showcasing new and improved products and services.
  • You can see for yourself the 62 different businesses, all in one place, all on one day.
  • You will save so much time being able to see everything that’s new and improved in one location.
  • You will also receive special offers, and opportunities to be the very first to adopt new ideas.

Tickets

Tickets include the following benefits:

  • A complete market assessment of one of your territories – a complete analysis of the market, competitors, and trends that will guide your thinking and business planning.
  • AI powered prospecting via video that’s been pioneered in Dubai, perhaps the most competitive estate agency market of all, that’s led to unparalleled open rates, enquiries, leads, and conversions – all at a fraction of the cost of other mediums. You will be able to try out this new product for free, and experience the benefits before having to make any commitment at all.
  • Free access to leadership and business development programmes, including the ‘IA Loop’ with 16 individual models, all tried and tested by some of the elite agencies in the UK.
  • Plus, so much more – the combined value of all the delegate rewards is in excess of £52,000, all for the price of a ticket from £65*

Tickets to the Intelligent Agency Conference are now sold out – please call 01372 372 372 to be added to our waiting list.

  • These tickets get you access to Intelligent Agency (leadership conference) and the Innovation Hall (exhibition).
  • Tea, coffee, lunchtime canapes, and the drinks reception are all included in the £65 ticket price.
  • These Conference & Exhibition tickets are exclusively available to agents. If you are a supplier you can purchase a supplier ticket here.

The very best agents and suppliers are gathering together for a day of learning, improvement, and innovation.