- Actionable ideas to gain advantage and drive the best results from your tech stack
- The key technology and business innovations of the last 12 months
- Presentation of the 2023 Innovation Awards shortlist and winners
Step 3 of the EA MasterPlan focuses on harnessing innovation
Building on future trends and current markets (Steps 1 & 2), that identify what consumers really want, this session explores how agencies can actively manage value and devise ways to deliver more of it, by innovating business processes and using the latest in innovative technology to achieve their desired outcomes
Companies that break free from the pack do so often by taking an innovation-led approach to value creation. They don’t use their competition as a benchmark but seek ways to create something different. Rather than leveraging its existing assets and capabilities, it asks, “what would we do if we were starting anew?” and rather than being constrained by the industry’s traditional boundaries, it thinks in terms of the total solution that customers seek; even if that leads them to introduce services that are outside of the industry’s traditional offerings.
This session provides actionable ideas to help businesses of all sizes get the best from their tech stack, and will showcase the companies who have been shortlisted for the 2023 Innovations Awards and celebrate this years’ winners, many of the companies featured can be found in the Innovation Hall.
Find out more about this session’s speaker- Louisa Fletcher
