The UK's biggest estate agency event.
Where? Evolution London, Battersea
When? 5th November 2024
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Lee O’Brien

Adopting The Right Business Model


7th Nov -


  • Lee has built a nationwide business that sells over £180 million worth of property a year & collecting over £3 million in rent
  • On a mission to revolutionise the future of estate agency work
  • Determine which aspects of the self-employed model could be adapted to work in your business

Lee O’Brian is the Managing Director for iad UK, a Unicorn business making waves in the property industry.

Lee co-founded his estate agency business David Lee Estate Agents twenty years ago. Earlier this year, he announced that the business had been sold as a complete share deal to iad Group, giving them ‘feet on the ground’ as part of their expansion into the UK market.

Lee is aware of the special and important role that agents play in the lives of their customers and is committed to redefining service standards in the property industry. He believes that the best way of doing that is through a self-employed business model.

Tell me more about what I can expect from the Business Model panel discussion

Listen to the business model debate, weigh up the pros and cons, and decide if there are gaps in your model that could be plugged by adopting the tactics used by alternative models.